Behind every 'Like' and 'Share', there is an unicorn cat with laser-shooting eyes ready to take on the trolls from the North and bring balance to the universe!
In all seriousness, social media and the prevalence of smartphones have enabled advertising in ways that weren't possible just ten years ago. It's no longer about just getting Likes. It is about building a community and empowering your fans to become advocators of your brand. It's about having a personality and engaging your audience in a meaningful two-way conversation.