"Oh look it's the thing I didn't know I need!" *Clicks and view the product on a webpage* And for the next 3 days, ads of that brand will...

Imagine you are a pharaoh in ancient Egypt and you want to tell your people about your next grand project. You would have to transcribe ...

2019 will mark the demise of a phrase that shaped marketing and advertising for the past 60 years - unique selling point. In the crowded...